Research

        2012 Outstanding Research Award

ACADEMIC PUBLICATIONS

Using Social Media as a Historical Marketing Tools for Heritage Sites in Eastern New York State-2017  Journal of Applied Business Research

Store Brands and National Brands Price Differential and Impact on Category Performance-2016 Journal of Business and Economics

Actual-Potential Role Analysis: China And The United States-2015 International Business Conference

A Preliminary Examination of Cultural Values as Antecedents of Attitudes Toward The Ad In Turkish Consumers-2015 International Business Conference

Teaching Supply Chain Operations Planning Using Actual Industry Data Across Multiple Organizations-2015 Journal of Business Case Studies

The Susceptibility of an Impulse Consumer-2015 International Business Conference

 Price Differential between Store Brands and National Brands and Impact on Product Category Market Share and Profitability-2015 Marketing Management Association

Saints Christmas Trees Pricing Analysis-2013 Journal of Business Case Studies

Scale Development for Breakfast Cereals Using The Kelly Repertory Grid Technique-2013 Journal of Business Case Studies

Delivering Value to Retailers and Consumers Using Point of Sale (POS) Data-2013 International Business and Economics Research Conference

The Impact of Private Label Sales Penetration on Category Profitability-2012 Journal of Business and Economics Research

Using Point of Sale (POS) Data to Deliver Customer Value in the Supermarket Industry through Category Management Practices-2012 Journal of Marketing Development and Competitiveness

The Impact of Country of Origin (COO) and Consumer Ethnocentrism on Salient Product Construct Evaluations identified by the Kelly Repertory Grid-2012 Marketing Management Association

Competitive Advantage, Private Label Brands and Category Profitability-2012 Journal Of Marketing Management

Customer Lifetime Value: A Vital Marketing/Financial Concept for Businesses-2012 Journal of Business and Economics Research

Customer Lifetime Value: A Vital Marketing/Financial Concept for Businesses-2012 International Business and Economics Research Conference

The Impact of Extrinsic Motivational Dissatisfiers on Employee level of Job satisfaction and Commitment resulting in the Intent To Turnover-2012 European Applied Business Research Conference

The Impact of Private Label Sales Penetration on Category Profitability-2012 Business and Economics Research Conference

The Impact of Extrinsic Motivational Dissatisfiers on Employee Level of Job Satisfaction and Commitment Resulting in the Intent To Turnover-2012 Journal of Business and Economics Research

Scale Development For Breakfast Cereals Using The Kelly Repertory Grid Technique-2011 International Business and Economics Research Conference

The Impact of Private Label Brands on Customer Loyalty and Product Category Profitability-2011 Journal Of Product & Brand Management

A Creative Interactive Approach for Business Engagement in Retail Management: Going Beyond the Classroom-2008 Applied Business Research (ABR) and College Teaching and Learning (TLC) Conference

Consumer Perceptions of Private Brands in Supermarkets & Impact on Behavioral Loyalty-2008 Applied Business Research (ABR) and College Teaching and Learning (TLC) Conference

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s