Author Archives: Professor Pepe

About Professor Pepe

family man and marketing professor; sports, hard rock, pets, weightlifting & taekwondo enthusiast

Welcome to Digital Marketing (MRKT327) Class- Welcome to Digital Marketing (MRKT327). Hopefully, you had a fulfilling summer and are eagerly anticipating our first class which is scheduled Wednesday September 6 in Siena Hall room 308.You need to bring your laptop … Continue reading

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The Story A Video Can Tell You: Old Spice and The Scarecrow Both of these videos dabbled around different strategies. I want to first look at The Scarecrow video and analyze its strategies. The purpose of this video was to provoke … Continue reading

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Siena is the best the best

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M2A1- The tweets about #highered While monitoring Twitter for the use of #highered there was a large variety of issues and questions that were being posed by users and even articles used by higher education organizations. I saw many tweets … Continue reading

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M1A1 Cracking the Home Depot Content Marketing Code Since 2009, Home Depot implemented a social media strategy to stay competitive in their marketing. Initially, the plan was created by the company’s corporate communications department with a final say from the CEO.  Today, … Continue reading

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BUS565-M3D1: All about Marketing Mix Modeling, Pirates, and Climate Change      Marketing Mix Modeling Marketing Mix Modeling is the process that uses statistical analysis to estimate, maximize, and predict how multichannel marketing tactics are impacting the company (Cole, 2011). It … Continue reading

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BUS565-M2D1:The Happiest Place on Earth and Facebook  Content analysis, which involves “the systematic, objective, quantitative analysis of message characteristics,” may involve coders studying a selected sample of media coverage and systematically noting important traits (Content Analysis, n.d.). The analysis begins … Continue reading

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BUS565-M1D1: Public Relations Can Be Measured Public relations efforts by an organization will be difficult to measure results, unless there is a process with measurable objectives.  The traditional successes of PR word of mouth, getting published, placement or reach are … Continue reading

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Digital Marketing Education through the analysis of the 2016 Minnesota Vikings Season. Professor Pepe at Super Bowl XXXIII in Miami-1999  Professor Pepe has established this blog for the purpose of marketing education in Digital Marketing MRKT327 at Siena College for … Continue reading

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Effective Call to Action thru the ALS Ice Bucket Challenge What causes an individual to dump a bucket of ice water over their head? Could it be a sign of insanity, need for attention, support for a cause, or combinations … Continue reading

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